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Start a Brilliant Blog for your Business

You may not initially link blogs with running a successful internet business. But it’s time you caught up with the times. Blogs are a powerful way to increase your SEO efforts and attract new business through presenting yourself as an expert in your field.

How a Blog Works

It’s easy to start a blog these days. Blogger and Wordpress are just two of the most popular free platforms that are incredibly user friendly. Or you could have a blog included in your website – just ask your designer for advice. All you need to do is create a simple design and then start posting your blogs, and it will become a key part of your internet marketing efforts.


What to Write About in a Business Blog

Of course, if it were really that easy then everyone would be running successful business blogs. The biggest obstacle in the way of forming a great blog is working out what to write about. You must remember that this blog is for your business: it’s not a personal blog, and it’s therefore best to avoid personal ramblings. Your readers will not be interested in what you had for breakfast no matter how interesting it was.

Blog postings are short, interesting, informative pieces of writing that people actually want to read and return to on a regular basis. You want to talk about an area of your business that not many people know, or discuss a common problem and a solution to that problem that your business can provide. Blogs are most effective when you provide useful and interesting information, the kind of thing that prospective customers will want to read. Of course, you can also include upcoming events for your business and special offers from time to time.


SEO Optimise your Business Blog

When writing your business blog, make sure to include keywords throughout. These are the words people might use to search for your company on the internet. This will help to optimise your posts and get them higher in the search engine results pages.

On top of that, a blog is a fantastic SEO tool in itself. If you write regular posts (two or three times a week), these will get indexed quickly and help to take your website to the top of the rankings. Search engines will reward you for providing relevant content on a regular basis, as it’s what the internet thrives off.


Get Started, Stay Inspired

So there you have it, a quick and easy guide to starting out in the wonderful world of business blogging. The trouble comes after a few months when you start to run out of ideas, and for that you need to plan ahead and stay creative. Make sure you allow blog comments to be posted by readers – this can show you which of your blogs are proving the most popular, providing you ideas for future posts.

Business blogs are a great way to get your internet marketing campaign up and running and enhance your status as an expert in your field. Head to www.awebbusiness.co.uk/specialreport for some more ways to run and market a successful online business.

Article Source:

http://www. awebbusiness.org

About the Author

My name is Dave Crewe and I own and run the company Pathways, which runs the Pathways training course, I have dedicated myself to providing simple and down to earth training for individuals who want a straight forwards Path to internet business success

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You may republish this article provided you use the article in its entirety. All links in the article, the "about the author" section and the "article source" link must be active in your republished copy

 

Increase Traffic with Article Marketing

I
nternet marketing is important in order to increase traffic to your website, which will lead to increased sales. Without marketing your online business you’re going to find it a lot harder to make it a success. And one of the best possible ways to market your online business is through article marketing.

What is Article Marketing?

Article marketing is the best way of marketing your company, business or service on the internet. To understand why, you have to appreciate what the internet is mostly used for: information. The internet is essentially a huge source of information, so if you provide information to internet users this will help to increase traffic to your site.

Become a Content Provider

Websites, e-zines, blogs – they all need content to fill their pages. Editors are desperate for it. The internet is a rapidly changing environment and information needs to be uploaded and in front of users as quickly as possible. But they don’t have time to come up with their own content, so they buy it instead. And there’s no reason why it should not come from you. You can become the content provider, and you’ll benefit from it at the same time through increased traffic to your website.

Get Distributing

To start with, you need to head to an article distributing company. There are lots of these on the internet, some of which involve paid subscriptions, some of which are free. Then simply write an article whilst sticking to the guidelines for submission on the site, and publish it with a link to your website at the bottom. The e-zines and websites can then use your content on their own sites, whilst always displaying a link to your website. The more people read the article, the more chances you have to increase traffic to your site.

What Should you Write About?

You can write about anything you want when it comes to article marketing, as long as it’s related to your company in some way and it’s useful and genuinely interesting. The best kinds of articles are those that answer a question and provide a solution to a problem. The more relevant you make it to your product or business, the more chance you have of the readers clicking through to your site. Don’t write boring articles that don’t provide any information, as these will just be a waste of your time. You should always try to provide something of real value to your readers if you want to increase the chances of turning them into customers.

SEO Benefits

You won’t just benefit from increased traffic as a result of article marketing, but your search engine results position will also improve. Back-links are great for your SEO efforts, so the more you get through your article marketing campaign the better. You therefore win both ways as you head up the rankings and increase traffic at the same time. On top of that you are providing something really useful, so you develop into an expert in your field, which builds up trust and encourages people to do business with you.

Article marketing is just one way to increase traffic and improve your online business. Head to www.awebbusiness.co.uk/specialreport to find out about other ways to set up and run a successful business online and proven internet marketing techniques.

Article Source:
Http://www. awebbusiness.org

About the Author

My name is Dave Crewe and I own and run the company Pathways, which runs the Pathways training course, I have dedicated myself to providing simple and down to earth training for individuals who want a straight forwards Path to internet business success

Your Usage Rights

You may republish this article provided you use the article in its entirety. All links in the article, the "about the author" section and the "article source" link must be active in your republished copy

 

How Conversions not Traffic will Make your Online Business Succeed

Everyone wants to increase traffic to their websites. After all, more traffic increases the odds, statistically speaking, of making more conversions. If a shop is crammed full of people, there’s a good chance that it’s making more money than when it’s empty. But if lots of people visit the shop and no sales are made, then this all means nothing. And it’s the same with your website. You only succeed if you manage to convert those prospects into customers.

Visiting a website is a lot easier than visiting a physical shop – but it’s also a lot easier to leave. There are no salesmen approaching customers to encourage them to try on that item of clothing and influence a sale. But despite this there are still ways to increase conversions, and if you don’t use every trick available on your website then you will find success much more elusive.

Get Customers to Stay Longer

This is simplest way to increase conversions through your website. The longer visitors stay on your website, the more they are gaining from it, and the more time you have to persuade them to make a purchase. How do you do this? Content. Good, solid, interesting content that captures their attention and provides them with a reason to stay. If the visitors can’t find anything of value then they won’t stay very long, and they certainly won’t come back again.

Keep Customers Coming Back

In the world of sales, people rarely make a purchase on the first visit. Just think how many times you might walk past a shop before actually going in and buying something. And yet you keep going back because it’s interesting, it appeals to you.

Maybe on the tenth trip to your website a customer will finally make that purchase, and then it’s all been worthwhile. To keep them coming back, you will need to provide regular content in the form of a blog or articles. Keep attracting them to your site with the promise that it will be worth their while, and when they are there you will have more opportunities to increase conversions.

Make it a Pleasurable Experience

It is frustrating visiting a website that has been badly designed. No one likes it, no one enjoys it and visitors are quick to leave. If the navigation is difficult, if the text is hard to read, if it looks like no effort has been put in, then what are you saying to your customers? But make the website attractive, add interesting features, make it look great, and you will be helping yourself to increase conversions.

It all Matters

You can attract as many people as you want to your website, and yes, the more you increase traffic, the greater your chance of success. But really it is through converting as many people as possible into paying customers that you will see your business thrive. The way a page is presented, the headline, the call to action, the design – everything plays a part, and everything matters.

Increasing traffic to your site is just the first part of the process. Converting them into customers is where you will have your work cut out. If you want to find out more about how to increase conversions and how to set up an online business, head to www.awebbusiness.co.uk.

Article Source:

Http://www. awebbusiness.org

About the Author

My name is Dave Crewe and I own and run the company Pathways, which runs the Pathways training course, I have dedicated myself to providing simple and down to earth training for individuals who want a straight forwards Path to internet business success

Your Usage Rights

You may republish this article provided you use the article in its entirety. All links in the article, the "about the author" section and the "article source" link must be active in your republished copy


 
 
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